As you will come to find out, we're a large fan of the google tools. Most people rely on Google Alerts to monitor their online reputation. Google alerts works by sending you an email any time a new relevant result for a certain search is found. People will set it up to be notified for their company name and sometimes even competitor names.
We like to take this a step further and setup a google home page tab for reputation watching. Inside that tab, we'll add various RSS feeds created from searching various search engines for our key terms. Some of the sites that we consider a must add for repuation watching are:
This should give you a good monitoring base for both blogs, news and the randomness of Yahoo questions. It would definately be a good idea to customize this list for your own personal niche market, but this is a good base to start from.
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